Marketing Calendar
Weekly content production schedule — 4-week theme rotation
ROTATION WEEK 4CURRENT WEEK
The Math of Succession
The ROI case for preserving institutional knowledge before a transition happens.
PRIMARY HOOK“If a founder exit reduces valuation by $5M, a $50K twin that stabilizes the transition has a 100x ROI.”
May 18 — May 22, 2026
MONDAY
May 18
TUESDAY
May 19
WEDNESDAY
May 20
THURSDAY
May 21
FRIDAY
May 22
WEEKLY PRODUCTION TARGETS
LinkedIn
5/5
ON TRACK
X Threads
5/5
ON TRACK
Blog
2/2
ON TRACK
Email
1/1
ON TRACK
YouTube
1/1
ON TRACK
4-WEEK THEME ROTATION
WEEK 1
The Knowledge Walk-Out Problem
What happens when your best person leaves? The institutional IQ problem nobody measures.
WEEK 2
The Cognitive Architecture Difference
Why documentation fails. Why chatbots fail. What a sovereign cognitive architecture actually does.
WEEK 3
The Cognitive Audit — What We Find
Real patterns from extraction sessions. What people discover about their own decision-making.
WEEK 4ACTIVE
The Math of Succession
The ROI case for preserving institutional knowledge before a transition happens.
Draft
In Review
Approved
Published
LinkedIn
X
Blog
Email
YouTube